The Voice finale underwhelms drawing just 1.66m

the voice logoThe audience for 2014’s finale of The Voice was well down on previous years just 1.66m people tuning in to see Anja Nissen win the singing competition.

The result which actually saw the audience decrease to 1.57m for the winner announcement in well down on the 2012 and 2013 The Voice finale results which drew 2.6m and 2.0m respectively.

Despite the underwhelming result for The Voice a lacklustre offering from its rivals saw the show top the night and Nine win the night with an audience share of 27.8 per cent.

According to Oztam preliminary overnight metro ratings data last night’s show has bucked the trend in previous years of the audience peaking with the announcement of the winner. In 2012 the winner announcement saw the audience peak at 3.098m while 2013 saw it peak at 2.037m viewers.

Some of Channel Ten’s key franchises performed well last night with Masterchef holding up on the second night of its finals week with an audience of 1.16m (up from 1.04m last week), while its new game show Family Feud drew an audience of 634,000 (down from 690,000 last week) on the simulcast of the main channel and Eleven, with the show no longer being broadcast on One. Ten has declined to get a channel by channel breakdown of Family Feud.

The return of host Charlie Pickering to The Project for the show’s fifth anniversary drew an audience of 507,000 viewers for the first half and 753,000 for the 7pm segment, compared with 513,000 and 716,000 viewers last week.

Outside of its news and Home & Away Seven was largely absent from the top 10 last night with the network not screening The X Factor against the finale of The Voice after announcing the talent show would only screen Sunday, Tuesday and Wednesday. Highway Patrol pulled an audience of 778,000, while The Force drew 689,000.  Seven’s screening of the movie The Avengers drew 563,000 viewers at 8.30pm.

Seven News was Seven’s highest rating program of the night with 1.19m viewers tuning in. However, it was beaten by Nine News which drew 1.287m last night nationally.

The final episode of 24: Live Another Day on Ten had an audience of 264,000 people, up on last week’s audience. 24 was also the most timeshifted program of the week, with an additional 127,000 watching last week’s program, bringing its audience to 349,000.

Top 15 shows
1 The Voice Grand Final – Nine – 1.63m
2 The Voice Grand Final winner announced – Nine – 1.57m
3 Nine News – Nine – 1.28m
4 Nine News 6.30 – Nine – 1.20m
5 Seven News – Seven – 1.19m
6 A Current Affair – Nine – 1.17m
7 Masterchef – Ten – 1.16m
8 Seven News 6.30 – Seven – 1.10m
9 Home and Away – Seven – 939,000
10 ABC News – ABC – 831,000
11 7.30 – ABC – 818,000
12 ABC News Update – ABC – 809,000
13 Australian Story – ABC – 785,000
14 Highway Patrol – Seven – 778,000
15 The Project 7pm – Ten – 753,000

Audience Share

Network 9 27.8%
Network 7 18.0%
Network TEN 14.4%
Network ABC1 13.0%
Network 7TWO 4.7%
Network 7mate 3.8%
Network SBS ONE 3.7%
Network GO! 3.0%
Network ABC2 2.4%
Network Gem 2.2%
Network ONE 2.0%
Network ELEVEN 2.0%
Network ABC News 24 1.2%
Network SBS 2 0.8%
Network ABC3 0.8%
Network NITV 0.1%

Data copyright of OzTAM Pty Limited 2014. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


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