The Voice returns for season nine to 1.012m metro viewers

Nine’s The Voice is back for its ninth season, premiering on Sunday to 1.012m metro viewers. Nationally 1.433m viewers watched the episode.

The season ties last year’s premiere of 1.012m metro viewers, which was the lowest premiere to date. Season seven landed to 1.029m while the year prior saw season six bring in 1.180m.

The show easily topped its timeslot, but wasn’t the most-watched for the night, beaten by Seven News (1.178m metro viewers) and Nine News (1.132m metro viewers). It took second spot in all three of the key advertising demographics – 16-39s, 18-49s and 25-54s – sitting behind Ten’s Masterchef Australia which brought in 932,000 metro viewers overall.

In the same slot on Seven, House Rules had a significant jump, drawing 674,000 metro viewers, a 2.6% increase on the week prior.

The Voice was followed by 60 Minutes and a much-derided interview between Kyle Sandilands and Karl Stefanovic. 698,000 metro viewers tuned in for the ‘big health scare reveal’ which was not revealed – although Sandilands did provide more context on his radio program this morning.

On ABC, ABC News brought in 774,000 metro viewers followed by 449,000 for Maralinga Tjarutja.

Overall the win for the night went to Nine with an audience share of 23.5% for its main channel and 31.2% as a network. Seven delivered 17.6% and 25.3% as a network while Ten drew 15.4% and 19.7%. 11% of Sunday’s audience share went to ABC’s main channel and 15.0% for the network. The most-watched multi-channel was 7mate with 3.2%.


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