The Wired Agency wins Korea Tourism remit

The Wired Agency has won the digital and social remit for the Sydney office of the Korea Tourism Organisation.

The announcement:

Following an undisclosed pitch process, The Wired Agency [Wired] has won the ANZ digital and social remit for the Korea Tourism Organization (KTO) Sydney Office.

The remit will see Wired execute social, digital and content for KTO Sydney’s Facebook, www.facebook.com/SeeKorea.

Managing Partner, David Kennedy-Cosgrove comments on the win; “We’ve been dreaming of overseas holidays for more than a year now. Now we can see a way out of this, Aussies and Kiwis are starting to picture their first trip. We want it to be South Korea. We’re thrilled to be partnering with KTO Sydney to help achieve that by moving digitally, humanly.”

Director of KTO Sydney Office, Insook Lee comments on the partnership; “By working with The Wired Agency, we want to position South Korea as Australian’s first overseas destination to travel when the ban lifts.”

The KTO’s Feel the Rhythm of Korea campaign, created in Seoul, was recently ranked 4th in YouTube’s most-watched ads of 2020.

The agency has enjoyed a very successful start to the year, winning new business with Antinol, helping Pizza Hut becoming Australia’s fastest-growing QSR brand and the appointment of a new Partner.

The Wired Agency’s purpose is to Move digitally, humanly by specialising in strategy, insight and creative for content, social, search, placement & partnerships. Key clients include Pizza Hut, Assembly Label, Chatime, Viking Cruises, Georg Jensen, Peppermayo and TEDx.

Source: The Wired Agency media release


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