F.Y.I.

The Works announces new creative team

Ad agency The Works has announced a new creative team appointing Ali Beales as art director and Janet Evans as copywriter, both from Ogilvy.  

The announcement:

March 22, 2011 –

Kevin MacNamara, CD of Independent Ad Agency The Works, has announced his new creative team. Ali Beales has been named art director and Janet Evans, copywriter.

Janet and Ali have come directly from Ogilvy where together they worked on clients such as St.George, Qantas and Nestle.

Speaking about his new team, MacNamara said: “These creatives bring over 28 years experience, which is an extensive knowledge of the creative business, and a wealth of understanding across a huge diversity of clients from telcos, finance, travel and automotive to FMCG and not for profits.”

For Macnamara one of his first objectives was finding people who fit. “We’ve waited some time to find people who fit the Creatives on the Forefront way of doing things. We look for creatives who are able to live our model through excellent creative work and the ability to communicate with clients.”

For Janet and Ali the next step is to continue what they do best, delivering problem solving creative that works.

Macnamara continues: “Along with picking up international awards such as London International, NY Festivals, Mobius and closer to home the Folio Awards, this team is known to forge highly effective working relationships with clients. Essentially this means they are a real asset for The Works and its clients.”

The Works has also appointed Olivia Rigby to the position of Art Director. Olivia has come from Bezier, one of the biggest retail marketing agencies in London where she worked as a Senior Designer.

Source: The Works press release

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