The Works appointed by WW for creative campaigns and customer acquisition
Creative agency The Works, part of Capgemini, has been appointed by global wellness and weight loss company WW to manage its creative campaigns and drive customer acquisition across Australia and New Zealand following a competitive review process. WW previously worked with Connecting Plots.
WW, formerly known as Weight Watchers, assists individuals via its program for weight loss and wellness programs with digital, in-person and virtual workshops as well as personal coaching solutions.
The Works will initially manage the Spring and New Year campaigns for WW, and follows the announcement in June of KIIS FM star Jackie O as the new WW ambassador for Australia and New Zealand.
Nicole McInnes, director of marketing and commercial at WW ANZ said: “The Works showed a clear understanding of the WW brand, our target audience and how they can support us across the entire customer acquisition journey. We are delighted to be partnering with the team as we work with Jackie O, our latest WW brand ambassador.”
Damian Pincus, founder and creative partner at The Works added: “Now more than ever, many of us are reassessing our weight and wellness goals and are looking for expert help to do it. WW has already helped millions of people around the world with the latest nutritional and behaviour change science, and we are excited to have been selected by WW to tell that story to Aussies and Kiwis looking to make positive changes in their lives.”
The WW win comes after The Works were appointed by LG to manage brand communications for its entire portfolio including home appliances and home entertainment, and tasked with creating LG’s first locally produced masterbrand campaign in more than 10 years. PHD holds LG Electronics media account, both in Australia and globally.
Last month, The Works had announced the appointment of Kristie Thistlethwaite as managing partner and Jasmine Lansdell as general manager – people and operations.
The Works’ parent company RXP Group was acquired by Capgemini in March of this year. The Works reports directly to Capgemini.
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topics
brand ambassador
creative campaigns
Damian Pincus
Jackie O Henderson
LG
Nicole McInnes
The Works
Weight Watchers
wellness and weight loss
WW
