F.Y.I.

The Works creates iPad app for Jim Beam

January 12, 2011 3:18

Independent advertising agency The Works has developed an iPad app for alcohol brand Jim Beam.

The announcement:

SYDNEY, 11 JANUARY 2011: The Jim Beam Party Crew is starting its 2011 season with an iPad app for on-premise activations that will be more engaging to the consumer.

Created, designed and built by The Works, the app will be armed by their promotional teams, who can use it for competitions, prizes, and importantly, data capture that customers can opt-in to on the spot.

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