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The Works hires creative Iggy Rodriguez from R/GA California

The Works, part of Capgemini, has hired Iggy Rodriguez from R/GA California as the agency continues to “expand and diversify” its creative work.

Rodriguez’s return to Australia sees him appointed creative partner, reporting directly to founder and creative partner Damian Pincus, where he will be focusing on the agency’s creative output.

He will lead the creative department alongside creative director Nathan Bilton, “bringing new innovative thinking across all the agency clients including Subaru, Aware Super, H&R Block, Goodman Fielder and Masterpet.

Rodriguez and Pincus

Rodriguez moved to the US to take up the role of group creative director at R/GA California in March 2020. Prior to this position, he has held roles including creative director at McCann, group creative lead at Leo Burnett and creative roles at DDB Sydney, Saatchi & Saatchi and Ogilvy Sydney.

“Appointing Iggy is a testament to where the agency is heading right now, we have a very exciting future ahead, with an amazing group of clients who are all focused on winning in market,” said Pincus. “The timing is great too. As we’ve recently gone public with our new Be Significant brand mission, what better statement of intent than to appoint one of the industry’s finest and boldest creatives around?”

Rodriguez said: “It’s a really exciting time to be joining The Works. The backing of Capgemini adds a unique strength to our creative offering to tap into more tech and digital innovation for clients. With some great brands already on the roster, I’m looking forward to diving into the role and creating some amazing work with the team.”

General manager, people and operations, Jasmine Lansdell, said: “We’re so excited to have Iggy join our senior team. Iggy brings exceptional talent and creative leadership to The Works and will push us to be better. Given the talent market right now, adding an internationally acclaimed creative partner is a great win for the agency.”

Rodriguez starts on 1 November.

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