KPMG customer experience report puts retail brands at the front as finance brands drop back

October 27, 2021 10:22

Australian consumer expectations have become more nuanced during the Covid pandemic, with personalisation and empathy now the essential building blocks of a sustainable customer relationship, according to a new report from KPMG.

The KPMG Customer Experience Excellence report surveyed over 20,000 people globally (and over 3000 in Australia) to evaluate which brands delivered the top customer experience.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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