The Works, part of Capgemini, Banter and Edelman help Accor set up ‘The World’s Best Exchange Rate’ activation
Accor’s international loyalty program and booking tool, ALL, has initiated an activation to encourage participants to exchange their leftover foreign currency for more valuable offerings.
‘The World’s Best Exchange Rate’ activation was developed via a partnership between The Works, part of Capgemini, Edelman and Banter.
It consists of pop-up currency exchange booths located in Brisbane, Melbourne, Sydney and Auckland, and asks consumers to donate their leftover international currency and sign up to ALL, in exchange “for the chance to win epic getaways, stays at Accor hotels and resorts across the Pacific, holiday vouchers, concerts tickets at Accor Stadium, Reward Points, exclusive merchandise, and more great prizes”.
