The Works, part of Capgemini, Banter and Edelman help Accor set up ‘The World’s Best Exchange Rate’ activation
Accor’s international loyalty program and booking tool, ALL, has initiated an activation to encourage participants to exchange their leftover foreign currency for more valuable offerings.
‘The World’s Best Exchange Rate’ activation was developed via a partnership between The Works, part of Capgemini, Edelman and Banter.
It consists of pop-up currency exchange booths located in Brisbane, Melbourne, Sydney and Auckland, and asks consumers to donate their leftover international currency and sign up to ALL, in exchange “for the chance to win epic getaways, stays at Accor hotels and resorts across the Pacific, holiday vouchers, concerts tickets at Accor Stadium, Reward Points, exclusive merchandise, and more great prizes”.
All donated currencies will go to local charities Kids Cure NZ and Domestic Violence Collective AU.
“As travellers look to reignite their passion for exploration, we’re thrilled to launch ‘The World’s Best Exchange Rate’ across Australia and New Zealand, embodying ALL’s commitment to creating unforgettable travel moments while delivering social impact,” said Accor Pacific vice president commercial marketing strategy and performance, Anne Gill.
“By converting leftover foreign currency into charitable donations and creating holiday prize opportunities, we’re enchancing brand engagement and loyalty.
“It’s a compelling way for ALL to connect with travellers during holiday planning season, inspiring future stays and strengthening our footprint in the Pacific.”
The Sydney activation resulted in more than 45 currencies exchanged and 467 winners receiving prizes, including destination holidays to Port Douglas, Barossa, Bunker Bay, Hobart and more; concert tickets; holiday vouchers, and reward points.
“Surprising people in their daily lives isn’t easy, but tapping into the simple insight that millions hold onto foreign currency was just the spark we needed,” The Works’ head, Jerome Gaslain, added.
“We’re incredibly proud to have crafted a memorable experience that introduces people to ALL and gives them a chance to win holiday prizes.
“This wouldn’t have been possible without an incredible partnership with a client who trusted us from the start. Bonus point, I got to finally put my full jar of coins to good use!”
Credits:
Accor’s Commercial, Marketing & PR Team:
Anne Gill
Stephanie Inglis
Tim Gray
Jessica Baider
Naomi Hammond
Julie Lumsden
Alissa Kim
Creative Agency: The Works, part of Capgemini
Head of The Works: Jerome Gaslain
Head of Client Business & Operations: Millie Mae Twort
Head of Account Service: Jessica Silver
Creative Director: Claire Stapleton
Senior Copywriter: Dan Wood
Senior Art Director: Melissa Hawkett
Senior Producer: Josh Mullens
Head of Social: Emelie Lundberg
Videographer & Editor & 3D Artist: Nick Withford
Designer: Bliss Taylor
Motion Designer: Juan Cabrera
Strategist: Jacq Henderson
Experiential & Digital Production: Banter
PR: Edelman
Chief Operating Officer: Amber Scotto
Account Manager: Ainslie Lambourne
Account Executive: Vaibhav Mehta
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