The Works releases progress report for ‘Human brochure’ ACT campaign

The Works has released an update of the ‘Human brochure’ campaign for Australian Capital Tourism that it launched at the beginning of August.

The announcement:

Australian Capital Tourism’s innovative 500 Humans campaign has captured the interest of Australians with 31,406 people applying to visit their nation’s capital.

The advocacy campaign using social media channels has resulted in applications from every state and territory in Australia, with the majority from New South Wales, Victoria and Queensland.