Canberra tourism creates the ‘world’s first human brochure’

A teaser campaign has launched to promote Australian Capital Tourism.

Unbranded press ads drive people to the website, where they are invited to become part of ‘the world’s first human brochure’.

The idea behind the campaign is to find 500 people to create a human brochure, a collection of travel experiences ‘told by real people’.

To date, more than 10,000 entries have been submitted by the public.

The tourism push is to coincide with Canberra’s 100th year.


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