News

The Works reports record growth year on 10th birthday

Kevin Macmillan, Damian Pincus, Douglas Nichol

The Works has reported a record year of growth as the independent Sydney creative agency celebrates a decade in the market.

Billings have climbed by 30% on last year, which the agency attributes to new business wins including Woolworth’s Everyday Rewards, and organic growth from existing clients.

Staff numbers, now at 60, have increased by 42% over the same period.

The agency was started in 2002 by creatives Damian Pincus and Kevin Macmillan, the idea for the agency hatching in a campervan.

Pincus, the agency’s creative partner, said: “We’ve come a long way since starting out in the van and had the privilege of working with some forward thinking clients that value our model of creatives who are actively involve in their business all of the time and don’t just disappear after winning the pitch.”

“The past year has been a record one across the board and there is real momentum with the agency and that has been recognized throughmultiple creative and agency of the year nominations. But we are not resting on our laurels. We plan to continue to grow the business and there will be further announcements on new initiatives in due course.”

Key clients include  Australian Capital Tourism, Navman, Jim Beam, Skoda, Canadian Club, Brother, Virgin Money, Daikin and the Sydney Dance Company.

The agency’s biggest hire of this year was Paul Swann from Naked Communications as creative partner.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.