The Works wins H&R Block’s creative account
RXP’s The Works has won H&R Block’s creative account. H&R Block previously worked with Saatchi & Saatchi.
The Works and H&R Block are currently working on a campaign which highlights the deductions Australians often miss when they are completing their own tax returns.
H&R Block has appointed The Works as its creative agency of record
The appointment comes four months after the business assigned PHD to its $4m media account.
Louise Cummins, marketing and digital director at H&R Block, said in a statement: “The Works demonstrated a clear strategic direction and were aligned with how we want to position the business in the years to come. We’re looking forward to working with them as millions of Australians prepare for tax time.”
Damian Pincus, founder and creative partner at The Works, added: “Australia has one of the most complex tax systems in the world and as the country’s leading tax preparation firm H&R Block helps Aussies to navigate this, at times, frustrating process. We’re delighted to be working with the team to show how its thousands of tax specialists can take the hassle out of doing tax while ensuring their maximum return.”
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