The world is wild and the industry needs to get closer than ever before
COVID-19 is changing the social and professional landscape. Urban List’s Susannah George says that although life in media is a mess for many right now, we need to come together and dial up the connectivity.
2019’s word of the year was “they”. It symbolised a world softening the binary lines of gender, a pronoun for a future that was maybe a little unclear—but for the most part, exciting, open and new.
2020’s phrase appears to be “social distancing” — a practice we’ve been advised to adopt in the face of our enemy: COVID-19. And while the rest of the world seems ready to embrace the inevitable need for isolation, as a company, we’re leaning the other way.
To us, it feels human connection is exactly what the world needs right now. We need to change the distancing dialogue — encouraging “physical distancing” while dialling up on the social connectivity we need more than ever.
