The world’s biggest scam ad scandal?

Before I discovered Australia has almost as much sunshine as Dubai but the added benefit of a free press, I wrote about advertising and marketing in the Middle East for nearly two years.  

It was not the cleanest of markets, and it was certainly hard to get together a fair and transparent advertising awards.

Which is why I always felt the organisers of the Cannes Lions were brave to lend their credibility to the Dubai Lynx Awards. Anyway, this year, things went badly wrong, with arguably one of the biggest scam scandals advertising has seen globally. The agency particularly in the firing line is Fortune Promo Seven, which is affiliated to the McCann network.

The lessons could be applied to any market.

One of the local publications – AdNation – has just published an excellent, and lengthy, analysis of what went wrong at the Dubai Lynx. It’s well worth a read. Do you think it could happen here?

Tim Burrowes – Mumbrella


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