Trading shake up: Theo Zisoglou moves to Bohemia; Match hires Initiative’s Daniel Cutrone


Zisoglou: leaving Match for Bohemia

Theo Zisoglou is moving to independent Bohemia after three-and-a-half years as trading director of Match Media, Mumbrella can reveal.

Zisoglou is a highly experienced investment/trading executive who built out Match Media’s trading arm over the last few years after it won major pharmaceutical brand Pfizer, in 2012.

Match Media will replace Zisoglou with Initiative investment executive Daniel Cutrone, who has been with the IPG Mediabrands agency for the past 11 years, most recently leading the agency’s Sydney implementation planning and investment team.

Brett Dawson, co-founder and CEO said on Ziglou’s appointment: “We are absolutely delighted to welcome Theo into the Bohemia family. His unique approach to building a culture of performance, learning and fun in his team coupled with a desire to challenge the traditional agency group buying models makes it a perfect fit for us.”

Match’s John Preston added: “Theo joined us three-and-a-half years ago, at a time we did not have trading in-house. Together we built our trading offering from scratch.

“He’s done a brilliant job and we want to thank him for delivering a strong trading position and, more importantly, a strong trading team; a perfect time to hand over the reins to Daniel.”

Zisoglou has led a number of investment teams over 16 years having held trading director roles at Ikon, MediaCom and Mitchells.

Match's Preston and Cutrone: a changing of the guard at Match.

Match’s Preston and Cutrone: a changing of the guard at Match

John Preston CEO and Founder of Match said on the appointment of Cutrone: “Daniel joins Match as head of investment and will work with the team and management to evolve our trading position in the market.

“After a thorough talent review of the market Daniel stood out as our perfect Match…culturally for his breadth of experience as well as a passionate view on where the market is heading in the future.”

The changing of the guard on the trading desk at Match comes a little over six months after Match Media sold to Publicis Group.

Bohemia is independently owned; however, the STW Group holds a minority stake.

Both appointments are effective immediately.

Nic Christensen 


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