Home Timber and Hardware likely to be biggest loser from the struggles of Masters

Woolworths’ announcement it will sell or close its embattled joint venture Masters hardware chain captured headlines but it is the smaller, more successful Home Timber and Hardware chain that looks set to be the big loser.

Masters logo -234x156

With American giant Lowes pulling out of the joint venture, Woolworths plans to abandon the sector – a move likely to see the Masters brand disappear from the landscape.

But while Masters has bled more than $600 million from the business, Home Timber and Hardware has been a profitable part of the business and Woolworths will come under pressure to maintain marketing for the brand and continue to support franchise and store owners who license the brand and contribute to the marketing pool.

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