‘There’s a special place in hell for people who work at Woman’s Day’: Sam Armytage doubles down on tabloid attack

Sunrise host Samantha Armytage has said there is a special place in hell for people who work at Bauer Media’s Woman’s Day magazine.

The inflammatory remark comes as Armytage takes aim at tabloid media, saying their stories are rubbish and their methods should be illegal.

Armytage says tabloids have reached ‘peak stupidity’ 

Yesterday, Armytage took to Instagram urging consumers to boycott online tabloid The Daily Mail and weekly magazine Woman’s Day, after what she believes is a ridiculous focus on her personal life.

Armytage said the stories are false and paparazzi hound her.

Questions were raised, however, when observers noticed an original version of the attack included reference to News Corp’s The Sunday Telegraph, that was subsequently removed. Armytage regularly writes columns across the News Corp mastheads.

Others questioned why Woman’s Day was in the firing line, when others such as New Idea avoided mention. New Idea is owned by Seven West Media, but has also run speculative stories on Armytage’s personal life.

And now, Armytage has doubled down on her attack, tweeting yesterday afternoon: “There’s a special place in hell for people who work @WomansDayAus”, accompanied by a fire emoji.

Mumbrella reached out to Seven for clarification around Armytag’e stance, and how it applied to Seven West Media’s own properties, however they declined to answer. Woman’s Day has also been approached for comment.

The list of questions put to Seven:

* Sam’s original post yesterday hit out at The Sunday Telegraph as well as The Daily Mail and Woman’s Day. References to The Sunday Telegraph were then removed. What changed? People are pointing to a commercial relationship between Sam and News Corp. Did this factor in?

* People are also noting Sam is hitting out at a Bauer publication (Woman’s Day), but not Seven West Media properties such as New Idea, which have also run speculative/ gossipy stories about her love/ personal life. Is there a conflict of interest here? Why does New Idea escape the criticism?

* Yesterday afternoon, Sam tweeted that there’s a special place in hell for people who work at Woman’s Day. This has been flagged as very aggressive and inflammatory language. Does Sam have any comment on this?

* Does Seven support Sam’s stance on Woman’s Day?

* Any response to people criticising Sam / Seven for being hypocritical here on tabloid content?


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