There’s nothing like… a kiwi brandjacking
While this morning’s announcement from Tourism Australia that henceforth “there’s nothing like Australia”, appears to have gone down relatively well, Dr Mumbo admires the nimbleness with which New Zealand has responded.
The Twitter profile @NothinglikeAus (NothingLikeAustralia would be too long for a Twitter name) leads to New Zealand’s tourism page. And the bio says: “New Zealand: Come and enjoy a place that’s nothing like Australia”
In the last few minutes, it’s picked up 25 followers.
Wait, so they’re claiming to be “nothing like Australia” by imitating Australia and having no fail in their own tourism people, they’re hoping to leech eyeballs from the aus tourism campaign? Silly Sheep-Cuddlers 😉
Brand-jacking and parody are time-honoured traditions. This was always going to happen.
Something as unoriginal as There’s Nothing Like… deserves as much parody as possible.
O for awesome 😀
They also grabbed the Flickr account:
http://www.flickr.com/photos/nothinglikeaustralia
Facebook:
http://www.facebook.com/pages/.....3872852452
Tourism Australia or whatever they are called and their ad agency need their butts kicked.
And this is why the Kiwi’s get it right and we don’t… Clever, agile and interesting. Damn them.
How about “There’s nothing like Australia – New Zealand 100% Pure’ as another variation the Kiwis could use.
Years ago the Kiwis also unofficially used ‘Australia’s the Attraction, New Zealand’s the Satisfaction’ and so it just goes on….at the end of the day, there’s a limit to the attractiveness of desert and beaches [sand + sand] mixed with crocs, snakes and spiders!
Kiwis may cuddle sheep, but they don’t get eaten alive, bitten or stung…..which sounds more like Australia’s tourism campaign!
Just saw this on SMH.com
http://www.nothinglikeaustralia.net
Go The Kiwis
Haha that is great… Good on the Kiwi’s for sticking it to the slow-footed TA. And the way they say NZ is “nothing like Australia” is hilarious!
That website is piss funny! ‘Surfing with your mates’ LOL Love it
I’m amazed TA remembered to register a domain name at all. What bunch of net-ignorant muppets.
TA need to start staffjacking from NZT. Maybe one day TA will learn about the internet.