SBS gives reasons why you should work for them in new campaign

Special Broadcasting Service (SBS) has shared the reasons why their employees work for them in a campaign highlighting different peoples stories of why they joined SBS.

Created by Havas Melbourne, the campaign features six employees showcasing why the joined SBS, including researchers, presenter of SBS Pop Asia, an executive producer and a project manager.

‘There’s a reason people work at SBS’ aims to share SBS’s role in connecting Australians to culturally relevant media and attract more industry talent.

Stig Bell, director of people and culture at SBS, said in a statement: “This is the first campaign that gives Australians a real sense of what it is like to work at SBS and why our employees are as passionate as they are. We are excited to be launching this campaign to tell the stories of our team members and attract future SBS talent.”

Damian Royce, ECD at Havas Melbourne, said: “Almost everyone had a story about why they wanted to work at this important and inspiring Australian organisation. For some, SBS was a key influence when they were younger, while for others, experiencing or witnessing hardship had changed the way they saw the world. The common thread among everyone was their desire to help make Australia a better place and it was this clear sense of purpose amongst employees that made it easy for us to highlight what makes SBS such a unique employer.”


  • Client: SBS
  • Director of People & Culture at Special Broadcasting Service: Stig Bell
  • Marketing Manager – Brand: Alex Conomos
  • Head of Creative Services – Joel Noble
  • Art Director – Ashleigh Lane
  • Project Manager: Lucy Rice
  • Employees featured: Abdullah Alikhil, Rhanna Collins, Nat Tran, Rebecca Gray, Mridula Amin, Joshua Griffin, Lesley Crawford, Jacqui Kilkeary, Paolo Polimeni, Russell Bartlett, Sarah O’Connor, Ursula Moore and Ben Nguyen
  • Agency:  Havas Melbourne
  • Group Managing Director: Matt Houltham
  • Executive Creative Director: Damian Royce
  • Creatives: Andrew Fisher, Chris Shoolman, Zoe Yeoman, Liam Travers
  • Senior Producer: Lauren Bell
  • Designer: Alex Roby, Darryl Van Der Meer
  • Operations Manager: Leo Francis
  • Business Director: Kate Griffiths
  • Account Director:  Fiona Warren
  • Account Executive: Mai Nguyen
  • Production Company: Guilty
  • Director: Dominic Allen
  • Executive Producer: Jason Byrne
  • Producer: Alex Sturman
  • Production Coordinator: Julian Costanzo
  • Production Assistant: Maddy Johnson
  • DOP: Josh Flavell
  • Second Camera: Justin Besser
  • 1st AC: Robert Tench
  • Art Director: Ian Kanik
  • Sound Recordist: Adam Afiff
  • Hair and Make Up: Kirsty Bremner, Tina Hessell
  • Wardrobe: Jo Ayling
  • Editor: Richard Hamer
  • Online Editor: Jamie Scott
  • Post Production Grade: Martin Greer
  • Sound: Paul McCosh, Viva Sound
  • Photography: Josh Robinstone
  • Retoucher: Samantha Hawken
  • Photography Producer: Chris Hemmings, Still Rep

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