Film campaign shows end of the world via social media feeds
Australian end of the world movie These Final Hours is teasing audiences with a campaign which shows users what their friends might say to them on social media if the apocalypse was imminent.
Once consumers grant These Final Hours permission to access their Facebook data, it creates a series of personalised feeds, apparently from their friends.
The campaign – The Countdown – has been created by digital agency Soap Creative in collaboration with the film’s writer and director Zak Hilditch.
Great way to launch a
Movie vs the big standard hype movie sites out there. Nice to see something different & engaging – credit those involved
Clearly fiction. Australia’s Science Minister portfolio was abolished last September after 81 years. He (can’t see it being a she) wouldn’t have commented on “in-space matters” anyway.
Really amazing concept! Although FB personalised integration has been done before, this takes it to a whole new level – great job Soap!
I would say though, that there is just a bit too much content to sift through. All the news, finance and social media posts; there was no chance I would read it all. The personalisation didn’t get my family’s names correct and the image gallery could have been really cool if it showed pictures of Melbourne (available FB data) locations slowly starting to decay to make it feel especially real.
All in all though awesome concept, I’d expect to see this kind of technique become more common place over the coming years. Great job!