‘They’ve proven themselves time and again’: The Monkeys promotes Danny Pattison and Max Rapley
The Monkeys, part of Accenture Song, has promoted two senior creatives to the roles of associate creative directors, effective immediately.
Danny Pattison and Max Rapley take on the new roles after over six years with the agency.
Pattison joined The Monkeys in 2017 as a senior art director, with experience from various UK-based agencies including OgilvyOne Worldwide, Karmarama, four23 and Digit. He has worked on global brands including Adidas, Amazon, Unilever, and iconic Aussie brands like MLA, Telstra and NRMA Insurance. Pattison has also tutored AWARD School, has a miniMBA in marketing, and recently completed the AWARD Creative Leadership course.
“Along with Max, I’m excited to take this next leap in our careers and, with the help of Tara Ford, ECD Barbara Humphries and the rest of the leadership team, push the agency on to even greater heights,” he said of his promotion.
Rapley, who joined the agency in 2018 as a copywriter, previously worked at The Glue Society, and in arts and entertainment at the Adventure Film Festival, University of Sydney and Hospitality Collaborative. He has also worked on Amazon, Telstra, NRMA Insurance, and many more big brands. He has an MBA in creative and cultural industries from the University of Technology, Sydney, has also tutored AWARD School, and is also a recent graduate of AWARD’s Creative Leadership course.
Rapley also has a passion for social impact, crafting campaigns for Uluṟu Dialogue, UNICEF and helping with the launch of Mood Tea.
“During my time at The Monkeys I’ve been lucky enough to work on some of the biggest brands in the country, guided by the best creative leaders around. The opportunity to start leading that work with Danny, the nicest Glaswegian to ever live by my side, is a thrill,” Rapley said.
Tara Ford, The Monkeys and Accenture Song Growth Markets chief creative officer, said: “We’re thrilled to have Max and Danny elevated into the positions of ACD.
“It’s well deserved as they’ve proven themselves time and again as great talents and great leaders in the making. They have been naturally inspiring the teams and building the culture so I’m excited to see where they take this next.”
Their promotions come shortly after Tourism Australia confirmed its creative and digital accounts have been won by Accenture Song, The Monkeys and Droga5. The agencies will provide the services from this month, for five years.
Tourism Australia’s chief marketing officer, Susan Coghill, said Accenture Song’s response to the brief was best placed to allow the tourism body to change its marketing approach. At the time of the pitch announcement, she said that tourism marketing is constantly changing, and so too are the requirements from creative and digital agencies.
In May, The Monkeys also appointed ex-Goodby Silverstein & Partners duo Lennie Galloway and Thomas Gledhill as associate creative directors. The duo join the Sydney team after four years in the US.
Meanwhile, chief strategist Hugh Munro departed last month, causing changes to The Monkeys’ senior strategy team. Creative director Dan Fryer also recently departed, to take on an ECD role at Hello Social.
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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