‘Things can change in a heartbeat’: Heartkids addresses congenital heart disease
The pace to which a family’s life can change when a child is affected by congenital heart disease (CHD) has been depicted to raise awareness of the rapid onset of the condition.
The campaign for HeartKids, created pro bono by DDB Sydney, confronts the viewer with contrasting scenes of bringing a life into the world, and losing one.
Digital strategy and marketing manager for the organisation, Dianna Crisp, said CHD affects eight babies a day, or one born every three hours.
