Think HQ acquires community engagement consultancy Culture Verse

Communications agency Think HQ has acquired multi-cultural communications and community engagement consultancy Culture Verse.

Culture Verse will work on a range of projects with Think HQ, as both companies integrate their clients.

Think HQ has acquired Culture Verse

Think HQ’s current client list includes the Department of Social Services, and the Australian Financial Complaints Authority, while Culture Verse has worked with the Department of Home Affairs, and the Australian Bureau of Statistics.

Think HQ founder and managing director, Jen Sharpe, said of the acquisition: “This is the beginning of a whole new chapter for us. Australian audiences are changing, so if we want to connect with them, we need to change too.

“Given the kinds of social and behaviour change campaigns we work on, having truly inclusive and representative campaigns isn’t a nice to have, it’s a necessity.”

Culture Verse principal director, Loc Trinh, said: “This means we’re able to use all the skills at Think HQ, from their writers to their designers to their videographers. And they’re able to use our skills too, and access our network of community leaders from all over the country.”

The acquisition comes alongside the agency’s efforts to expand its offering into advertising.

Sharpe said: “We’re such a powerful team, because there is such a strong values alignment. We all bring a commitment to purpose, underpinned by strong character and commitment.

“With our expansion into advertising this year, and now with this acquisition, I’m excited to see what happens for the rest of 2019.”


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