Think HQ and Foodbank’s Very Merry Pantry opens for 2024

Integrated agency, Think HQ, has opened the Very Merry Pantry for 2024, working alongside Foodbank NSW, ACT and VIC.

The initiative aims to help those who struggle over the holiday period, with the goal this year to deliver 3 tonnes of food to struggling families.

The Very Merry Pantry is now in its fourth year, but 2024 will be its first partnering with Foodbank VIC. Starting in 2021 at the height of the COVID pandemic, The program donated 400 kilograms of food to Foodbank NSW and ACT.

“To facilitate the donation of three tonnes of food is a very big goal, but with the initiative now running across two states, and with the merger of LOUD and Think HQ, we have faith that as an agency and an industry collectively, we can absolutely do it,” Sydney general manager of Think HQ, Lorraine Jokovic, said.