Think HQ launches Lumin, a comms training platform for the social change and community sectors

Australian communications agency Think HQ, has launched Lumin, an online communications training platform for the social change and community sectors, which includes video-based courses and lessons in a range of comms functions.


The announcement:


A new online learning platform to build marketing, communications and fundraising capacity for the social change and community sectors launched in Melbourne on Thursday.

Created by Australian communications agency Think HQ, Lumin includes video-based courses and lessons in a range of communications functions, including: content and marketing strategy, media relations, social media, fundraising, community campaigning and government relations.  

Founder of Lumin and agency Think HQ, Jen Sharpe, was inspired to create a platform that would empower and support organisations to increase their internal communications capabilities- vital to success in these sectors.

“Community and social change organisations are doing the hard yards. It’s some of the most important work in the country, and often the most complex to communicate about effectively,” Sharpe said.

“From working with clients in this space, we understand that the reality is many organisations don’t have the budget and resources to engage a communications agency, but desperately need this knowledge and guidance.”

“It’s so important that these organisations are given the tools and knowledge they need to succeed, on a platform that is sustainable, cost-effective and specific to them. Lumin delivers just this- it packages years of big agency knowledge in an innovative and interactive format,” she said.

In addition to the lessons, Lumin will provide expert insights and trends from the sector, with industry leaders including former Attorney-General Nicola Roxon, philanthropist Paul Wheelton and former Philanthropy Australia CEO Louise Walsh.

In Australia, there are more than 55,000 charities that employ almost 1.1 million people, contributing almost 5 per cent of Australia’s GDP and delivering revenue of more than $107 billion dollars each year.

“These organisations play a pivotal role in Australia – both in supporting underrepresented groups and causes, and for our economy. Through Lumin we hope to see many more organisations communicating smarter and driving change.” Sharpe said.

Source: Lumin media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.