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Thinkerbell and Laneway Festival founder launch new water product

February 19, 2024 8:57

Full service agency Thinkerbell has ventured into product ownership, launching a new water brand, Water Can.

Co-founded and co-owned by Laneway Music Festival’s founder, Jarome Borazio, and his company, Mr B, the new water brand is made from 100% purified still or sparkling water, and packaged in an aluminum can instead of plastic.

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Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics
Adam Ferrier Jerome Borazio Laneway Music Festival Mr B Thinkerbell Tom Wenborn Water Can
3 COMMENTS
John Butterworth 19 Feb 24

6 dollars for water in a can, beyond Albert Einstein level genius, why didn’t I think of that.. just wow

1 Like
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great 19 Feb 24

$6 water: revolutionary

1 Like
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Anonymous 19 Feb 24

Such an original idea.

1 Like
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