Thinkerbell appointed by Business Council of Australia to ensure businesses are ‘Good to Go’ as lockdowns lift

The Business Council of Australia (BCA) has appointed Thinkerbell to execute its ‘Good to Go’ campaign as state governments begin to unwind COVID-19 restrictions.

The campaign’s purpose is to ensure businesses are taking the necessary steps to keep their employees, customers and suppliers safe – i.e. that they’re ‘good to go’ – as lockdowns lift and more businesses can edge towards normal trading. The three steps promoted by the campaign are: keep your distance, keep hygienic, and keep the government’s COVID Safe app on.