Thinkerbell sponsors Ehrenberg-Bass Institute, world’s largest marketing research centre
Thinkerbell has become a sponsor of the Ehrenberg-Bass Institute for Marketing Science, the world’s largest centre for research into marketing.
The South Australian centre is considered a leading authority on evidence-based marketing, which takes a scientific approach to advertising.
“We live in a world where data and evidence are omniscient, and freely available to justify anything,” said Adam Ferrier, ‘chief thinker’ at Thinkerbell.
