Thinkerbell sponsors Ehrenberg-Bass Institute, world’s largest marketing research centre
Thinkerbell has become a sponsor of the Ehrenberg-Bass Institute for Marketing Science, the world’s largest centre for research into marketing.
The South Australian centre is considered a leading authority on evidence-based marketing, which takes a scientific approach to advertising.
“We live in a world where data and evidence are omniscient, and freely available to justify anything,” said Adam Ferrier, ‘chief thinker’ at Thinkerbell.
“Our industry must get better at understanding that not all evidence is equal. For people who want to do evidence-based marketing, they need to draw on the most valid and reliable evidence available, and that’s via the Ehrenberg-Bass Institute.
“Our proposition is ‘measured magic’, that’s shorthand for ‘Marketing Science meets hardcore creativity’, and we believe the more rooted in marketing sciences our thinking is, then the more creative we can be, as one drives the other.”
“I’ve had a long relationship with Byron and the team at Ehrenberg-Bass Institute, and my only qualm is that it took us five years to become a sponsor. We see a lot of value in a relationship such as this and would advocate that any creative agency who takes marketing science seriously also sponsor the institute. We are one of the first independent creative agencies anywhere in the world to become a sponsor of the Institute, we don’t expect to be the last.”
Professor Byron Sharp said of the sponsorship, “We are very happy to have a leading creative agency like Thinkerbell join our sponsor family. We know they are passionate advocates for evidence-based marketing and will deliver the Institute’s key insights into best marketing practices for their clients.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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