Thinkerbell takes VEGEMITE back to its iconic roots to mark 100 Mitey Years

VEGEMITE has unveiled a remake of its iconic Happy Little VEGEMITES advertisement ahead of the brand marking its 100th birthday, in new work by Thinkerbell.

A public casting call in April saw children from across the country try out for a role in the ad, with a staggering 10,000 applications received.

Along with a new cast of kids, the remake features a special member of the VEGEMITE family – Trish Cavanagh, who at seven-years-old starred in the original 1950s campaign, marching on top of a jar.