SodaStream dreams big in new global brand platform and creative

June 29, 2023 8:57

Sparkling water brand SodaStream has launched its first Australian creative for its marketing platform, ‘If you can dream it, you can stream it’, for its new global positioning, ‘Push for Better’.

The brand positioning, launched late last year, is inspired by the simplicity of the product, as well as the positive change the product can provide for consumers and the planet.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.