SodaStream dreams big in new global brand platform and creative

Sparkling water brand SodaStream has launched its first Australian creative for its marketing platform, ‘If you can dream it, you can stream it’, for its new global positioning, ‘Push for Better’.

The brand positioning, launched late last year, is inspired by the simplicity of the product, as well as the positive change the product can provide for consumers and the planet.

The video has a unique viewpoint from inside a SodaStream bottle and bubbles, encouraging partygoers to dream up new ideas, experiment with flavours and celebrate uniqueness.

The wider creative plan will house an array of new initiatives and engaging content which aim to invite viewers to let their imagination run free.

Laura Wilson, managing director of SodaStream Australia said the team was thrilled to reveal the new platform.

“At our core, SodaStream aims to empower our customers and inspire them to unleash their creativity and experiment with the endless possibilities of bubbly beverages,” she said.

“This innovative new hub and creative content embodies this mission and speaks to our key pillars of personalisation, wellness, and sustainability. We can’t wait to see the incredible ways in which our customers reimagine their world with SodaStream.”

The spot was created by advertising agency Energy BBDO, and is supported by 15 and 6 second versions, as well as social and digital, BVOD and connected TV. It will go live on free to air TV in the coming months.

The new spot invites consumers to let their imagination run free

Jonathan Fussell and Robin Laurens, Energy BBDO executive creative directors, said the platform “encapsulates the shared values of our consumers and the brand, emphasising the transformative power of customisation”.

“Our goal was to craft a powerful mantra that resonates with consumers who was to join us in revolutionising how the world drinks,” they said.

Content for the new brand platform is also being rolled out across the US, Canada and UK.


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