Thinkerbell wins Melbourne Racing Club’s media account from Vizeum
Ad agency Thinkerbell has become the media planning and buying agency for the Melbourne Racing Club, winning the account from incumbent media agency Vizeum.
Melbourne Racing Club is the only client Thinkerbell is solely handling media buying and planning for.
Thinkerbell won the account from Vizeum
Thinkerbell will work closely with The Royals, Melbourne Racing Club’s creative agency of record, with the appointment taking effect this month.
“MRC is an incredibly innovative business and we look forward to working with the team to grow their entertainment offering. It’s fantastic to be working with MRC as it’s media agency and we are excited to provide a healthy dose of measured magic,” said Thinkerbell managing director Margie Reid, who joined the agency in October last year.
Reid was previously the managing director at OMD and spent 11 years at the media agency.
Peta Webster, chief commercial officer at MRC, added: “What every client wants is not only innovation, but also someone we can trust emphatically to do the right thing. Margie and her team radiate integrity and passion. Further, their approach to media is strategically succinct and provides a future focused product.”
In March Thinkerbell picked up the creative account for Sukin, while in August the agency won the creative account for Vegemite.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
Linkedin
Great job, Thinkerbell! Another feather in the independent, full service cap!
User ID not verified.
This will be the first of many media wins for thinkerbell. Some full advice. Some media only. Clients need an agency to cut through the giant media agency org charts where no one is really sure of what everyone does and where trust has broken down so much that it’s getting in the way of good work.. If they can apply some strategic smarts to the account rather than just relaying on vendors responses then they could attract many more clients. With strategy at the heart of their offering the media agencies need to invest in better media strategy talent. Media strategy that actually links to the media they buy. Expect more to come. Watch out OMD and Mediabrands Melbourne.
User ID not verified.
AB
I can’t figure out if Thinkerbell partners talk to eachother.
On July 13th this year…Adam Ferrier…an esteemed commentator never short of an opinion…said “No one is full service”.
But Thinkerbell is?
Also…how can Thinkerbell be called Independent? From the start hey had PWC as a shareholder.
User ID not verified.
congrats, exciting times ahead
User ID not verified.
I’ve just stalked the entire Thinkerbell Melb office and they all have whacky new age titles like “Thinker” and “Creator”.
Who is running media over there????
User ID not verified.
Hi Wait AB…What?
Thanks for your interest in Thinkerbell. Feel free to give me a bell anytime to chat 0413633344. We don’t believe in calling ourselves ‘full service’ as in this day and age it’s impossible for one agency to be excellent at absolutely everything. Collaboration (IMO) must be part of any agency business model.
On your other point at the start of our journey we were independent, we then later received a strategic investment from PwC. Give me a call and we can bounce ideas around on how to describe us. But please don’t start being rude anonymously.
Cheers,
User ID not verified.
Hi Adam
I wasnt being rude. Nor dishonest. Just factual.
I love that you respond to posts!
I wont ring. And that sort of hairy chestedness isn’t very cool. Nor original.
You want to shut down commentators who simply read your declarations and point out the discrepancies?
Sorry Adam..i would give you my number but i don’t wish to be bullied by you.
Just own your story.
Some things dont line up.
Is that rude?
User ID not verified.
Great work Margie and co. MRC will be a fun client to work with.
User ID not verified.
Hi Wait AB…what?,
Acknowledge that you have an argument that, in today’s landscape, client creative and media responsibilities is not technically ‘full service’. But, I think the point remains that clients are buying the different services that Thinkerbell are selling – and that needs to be acknowledged (and in my view, supported)
Also, can’t really comment on the innerworkings of PwC’s involvement levels within Thinkerbell. But would not expect there to be a PwC global overlord pushing decisions onto the managing partners. Would you? Therefore, does that not make them independent? (in decisions, in choices and in actions?)
More broadly – would be really good if we could support those in the in the industry having a go, trying their best and working hard to provide solutions for clients… Whatever that solution would be (media, creative, business, tech, etc)
User ID not verified.
Well done, Margie!
User ID not verified.
Not the first time
User ID not verified.
Congrats Margie and team
User ID not verified.
Who cares if they are full service, media or whatever? – seriously guys get a life. They won an account due to work deemed better than whoever else was considered and are (rightly so) proud of it – congrats to you all at Thinkerbell.
User ID not verified.
Wait AB what,
As Adam says no agency is ‘Full’ service anymore. Winning different tasks for different clients just makes you a ‘smart service’ agency. I would imagine this will be part of many different marketing tasks an agency with a strong strategic offering wins.
User ID not verified.
Well done to Margie, Adam, Jim and Cuz.
Great to see smart people who are nice to boot winning accounts.
Best of luck with it.
User ID not verified.
Hi AB
The minute i take lessons from you..a fellow anonymous commenter…on etiquette, or even so called support of the industry…i will chuck it in.
I am only anonymous because i work for a multi, i am fascinated and impressed by people who have the guts to comment with their real name. In time..i hope i can.
So when people like Adam Ferrier does so..he does so with the hope of one thing: upside to his profile and the agency he owns and leads.
He is an ideologue. A quick search of his comments try and attack the current paradigm..to the advantage of however he describes his agency. To challenge me to ring him up and workshop a descriptor for gis business seems odd. And says he doesn’t know. But in the meantime he will throw shade at others.
Some Ferrier gems: “No agency is full service” , “Social media is acting like big brother”, “The nuance between Thinkerbell and PWC is hard to explain ” ” Never name an agency after the people in it”.
Adam…pick a lane.
AB…thanks
User ID not verified.
I’m happy to comment with my real name and always did when in a multi. If you’re company frowns on you having an opinion, maybe it’s the wrong company?
As an aside — I don’t think it’s wrong to be able to change your opinions or to have strong opinions lightly held. Isn’t that what makes for better arguments?
(P.S Thinkerbell has a clear proposition – ‘Measured Magic’. All on their website. I don’t think Adam was asking for your help here at all.)
User ID not verified.