Thinkerbell wins Melbourne Racing Club’s media account from Vizeum

Ad agency Thinkerbell has become the media planning and buying agency for the Melbourne Racing Club, winning the account from incumbent media agency Vizeum.

Melbourne Racing Club is the only client Thinkerbell is solely handling media buying and planning for.

Thinkerbell won the account from Vizeum

Thinkerbell will work closely with The Royals, Melbourne Racing Club’s creative agency of record, with the appointment taking effect this month.

“MRC is an incredibly innovative business and we look forward to working with the team to grow their entertainment offering. It’s fantastic to be working with MRC as it’s media agency and we are excited to provide a healthy dose of measured magic,” said Thinkerbell managing director Margie Reid, who joined the agency in October last year.

Reid was previously the managing director at OMD and spent 11 years at the media agency.

Peta Webster, chief commercial officer at MRC, added: “What every client wants is not only innovation, but also someone we can trust emphatically to do the right thing. Margie and her team radiate integrity and passion. Further, their approach to media is strategically succinct and provides a future focused product.”

In March Thinkerbell picked up the creative account for Sukin, while in August the agency won the creative account for Vegemite.


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