Vizeum takes out Racing Victoria and Melbourne Racing Club $3m media pitch

June 9, 2015 1:12

Vizeum has won responsibility for one of Melbourne’s prestige clients, winning the media pitch for Racing Victoria and the Melbourne Racing Club, Mumbrella can reveal.

The agency was one of three on the final shortlist, fending off PHD and Initiative in the final round of the pitch, from an initial shortlist of eight agencies.

Dale Stratford, general manager marketing at Racing Victoria said: “We are delighted, in conjunction with the Melbourne Racing Club, to have Vizeum manage the media buying for our key brands and events like the Spring Racing Carnival and Relaxed Racing.

“This partnership will ensure that we have a strategically integrated communications plan for what is a dynamic media landscape.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics