Thinkerbell wins Our Watch creative account

Creative agency Thinkerbell has been awarded the Our Watch creative account following a pitch process.

Our Watch aims to drive nationwide change in the culture, behaviours and power imbalances which lead to violence against women and children. 

Our Watch wants an Australia which is free from all forms of violence against women and children

The creative agency – which was established by former Cummins & Partners colleagues Adam Ferrier, Jim Ingram and Ben Couzens last year – will work closely with Our Watch’s long-term media partner Carat effective immediately.

Jilly Charlwood, director of marketing and communications at Our Watch said: “We are delighted to start working with Thinkerbell. We were impressed with the way their behaviour change model translated into strong creativity, and we think they’ll be a great team to work with.”

Margie Reid, managing partner at Thinkerbell, said: “There is a real momentum in Australian culture to address the underlying issues that lead to domestic violence and we are confident we can bring some ‘measured magic to help Our Watch achieve thier ambitions. We are honoured to be working with Our Watch.”

Last week, Thinkerbell announced it had won the creative account for skin-care brand Sukin,which came shortly after it picked up the Vegemite account – which saw the end of a 74-year relationship with J Walter Thomson.

The agency also continues to work on its foundation client 13CABS as it pushes back against ride-sharing services.


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