Thinkerbell’s Anjana Khallouf joins Shameless Media as managing director
Thinkerbell’s former national head of earned, Anjana Khallouf, has joined Shameless Media in a newly created managing director position.
Shameless Media produces Shameless, one of Australia’s most popular podcasts. During August, Shameless was downloaded 2.1 million times, with more than 800,000 listeners globally.
Khallouf was at Thinkerbell for two years, before which she spent eleven years at OMD Fuse, now Create.
“Shameless is a brilliant female-founded youth media company having a huge amount of fun on the cusp of another major growth phase,” says Khallouf.
“I have been fangirling over their success for a number of years so this decision felt equal parts natural and exhilarating.
“I can’t wait to inject my media and marketing knowledge, strong leadership skills, proven business strategy experience and obsession with pop culture into the next chapter of the Shameless Media journey. This is just the kind of challenge I knew it was going to take to lure me away from agency-land.”
Shameless Media co-founders Zara McDonald called hiring Anjana a “critical step” towards Shameless moving past being seen as just a podcast.
“We’ve known for a very long time that Shameless Media is about more than just Shameless Podcast and more than just Michelle and me,” McDonald said.
“We wanted to bring someone into the Managing Director role who can mentor our young staff, spearhead strategy and enable us to do the thing we know we’re really good at: making new shows.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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