Third Hemisphere expands to APAC, makes four new senior appointments
Specialist climate, tech and finance PR agency, Third Hemisphere, has announced plans to expand into APAC, appointing ex-M&C Partners chair and Stockhead co-founder Jonathan Younger as advisory chair, Mumbrella can exclusively reveal.
Over the past twelve months, Third Hemisphere has grown from four to 16 employees, expanded its offerings and won numerous new clients, among other big milestones.
According to founder and managing director, Hannah Moreno, “the time felt right” to expand and embark on a new challenge.
“We had all of these things ready to go, and we’ve taken on investment, so the natural next step was to expand our geography,” she told Mumbrella. “What we realised is that a lot of our clients needed broader support in APAC.
“Climate change is not siloed to Australia. A lot of Australian climate change and tech companies look overseas to see what other regions are doing, and we want to help them reach a wider market, and South Asia is the place for that,” she said.
“And on the flip side, we also want to be able to service South Asian brands that are looking for expansion and coverage in Australia.”
Moreno explained the next six months will be launching, setting up clients and helping her new hires settle in.
“We want to launch in Singapore in the coming months, and want to have our first ten fintech and climate tech clients there. We do want to try and get larger companies – we’re aiming for a few unicorns – because we want to make a name in the region and hit the ground running,” she said.
“And obviously we’ve just made some big hires, and we want to help them settle in, and also continue that trajectory of growth and hire some of the best people in APAC.”
Jeremy Liddle, executive director at Third Hemisphere told Mumbrella that the long term goal is to “become the number one specialist climate, tech and finance PR and marketing agency in APAC”.
“It’s ambitious, yes, but we want to see ourselves working with the biggest climate tech companies,” he said. “We’re already getting asked to come in on some 20, 30, 40 million dollar transactions, to we want to keep that momentum going.”
Joining the team to assist in its expansion, is former Media & Capital Partners chairman and Stockhead co-founder, Jonathan Younger.
He was one of four recent senior appointments, joining the agency as advisory chair.
Younger
“I’ve been an admirer of Jono for years,” Liddle explained. “And I just thought he’d be perfect for us, so we got him.
“He’s the kind of advisor that most entrepreneurs dream about.”
Also recently appointed is Laura Morelli, who joins as media director.
“Laura is a PR guru,” Liddle said. “She brings such a wealth of knowledge with regards to media.”
Glen Barry will serve as Third Hemisphere’s new creative director, while Jeffrey Coote is its new content director.
“Glen’s a creative genuis,” Moreno told Mumbrella. “He’s branded over 300 companies – including the Sydney 2000 Olympics, the City of London, even the country of Estonia’s official branding.
“Bringing him on board is just brilliant for us.”
Liddle continued: “And Jeffrey, he’s an ideas factory. He’s got over 25 years experience across journalism, PR, investor relations, content management, and he will be critical to our client base.”
Moreno said: “We’re very pleased to have brought in a wide range of talent to help us showcase our clients’ immense impact to the stakeholders critical to their success. This will help scale their incredible innovations, improving millions of lives around the world in the process.”
(L-R): Hannah Moreno, Jeremy Liddle
Younger said: “Of my various private investments, only one is in a public relations company – Third Hemisphere.
“Observing the team’s huge potential as their advisor prior to this investment, I quickly realised the potential for growth, and for Hannah and Jeremy to grow into future industry leaders.
“I strongly believe in the empowering and inspiring culture of the company, and its vision of positively impacting millions of lives globally by elevating the work of their world-changing clients.”
As part of the expansion, Third Hemisphere is also solidifying its diversified offerings – including integrated marketing and branding.
“We were nailing the PR for our clients – giving them huge amounts of credibility, exposure, really creating value for them. But we did notice a lot were lacking in their branding and marketing,” Moreno explained.
“So we thought by combining those, they get to have us as PR experts, but also use our strategic thinking in branding and marketing.”
Other recent client wins include global mid-market private equity firm, The Riverside Company, green hydrogen startup HydGene Renewables, Australian climate advocacy group for parents, Parents for Climate, Australian climate conference and events platform, ImpactX, and payments provider, Monoova.
Subscribe to the fortnightly CommsCon newsletter
Got a tip?
Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
topics
APAC
Asia pacific
Hannah Moreno
Jeremy Liddle
Jonathan Younger
Laura Morelli
PR
Third Hemisphere
Have your say