Mastercard and Eleven serve up Australia’s first wheelchair ball-kid program
As a partner brand of the recent Australian Open, Mastercard launched Australia’s first wheelchair ball-kid, in a pilot program, supported by its PR agency of record, Eleven, Mumbrella can reveal.
Ball-kids play an essential role in tennis tournaments, but not every kid has the opportunity to get involved. To make tennis tournaments more inclusive than ever before Mastercard decided to demonstrate the potential of wheelchair users to be ball-kids with the new program.
Eleven-year-old wheelchair user and Junior Wheelchair Tennis Champion Sonny Rennison was the inaugural participant.