Third test of the Ashes begins as it wins Thursday FTA entertainment

The Ashes on Nine had the upper hand over the Thursday night footy on Seven in sports, as Nine secured an overall share in free-to-air TV.

Day one of the Ashes’ third Test brought in 711,000 metro viewers for Nine during session one, 475,000 at lunch and 388,000 during session two. Session one also topped all three key advertising demos.

Meanwhile, 312,000 metro viewers watched the AFL game between the Richmond Tigers and Sydney Swans, with a significant crowd in Melbourne.

The Chase Australia brought in 524,000 metro viewers for Seven, and Hot Seat secured 395,000 for Nine. Ten’s MasterChef Australia aired to 368,000.

As mentioned, Nine Network won the night with 39.5% overall share, followed by Seven with 25.9%, Ten with 13.4% and ABC with 11.7%.

Nine was the top-rated primary channel (25.6%) and 9Gem was the top-rated multichannel (8.5%).

In the latest Daily Consolidated 7 Total TV Report for 29 June, Seven News was the #1 program with a Total TV audience of 1.439 million, with a 3% uplift and 46,000 on national BVOD.

Home and Away and Seven had the biggest uplift of 33%, with a Total TV audience of 712,000 and a national BVOD audience of 140,000.

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