Thirsty Camel launches blokey beer campaign looking for ‘Minister for Thirst’
Thirst Camel bottle shops are looking for a “Minister for Thirst” as part of a new campaign across TV, radio, outdoor, print and digital.
Using footage of a parliamentary brawl the campaign jokes that thirsty Australians need an outlet, hence they are taking nominations for a minister for thirst in collaboration with the T20 group.
They are encouraging people to enter themselves and friends and are offering a prize package worth $20,000.
