Thirsty Camel launches blokey beer campaign looking for ‘Minister for Thirst’

Thirst Camel bottle shops are looking for a “Minister for Thirst” as part of a new campaign across TV, radio, outdoor, print and digital.

Using footage of a parliamentary brawl the campaign jokes that thirsty Australians need an outlet, hence they are taking nominations for a minister for thirst in collaboration with the T20 group.

They are encouraging people to enter themselves and friends and are offering a prize package worth $20,000.

Leah Grinter, Thirsty Camel marketing director said: “After the success of the Beer O’Clock Project in late 2013, we wanted to take things a step further, and that’s Minister for Thirst. We’re all about irreverence, and we take thirst very seriously too, so this ministerial role is a perfect fit for our brand.”

The successful candidate receives a $20,000 Ministerial package, including $5,000 cash for ‘expenses’, VIP sporting and event junkets, monthly Thirsty Camel beverage packages and their appointment is proclaimed on a billboard in their area. Plus, the first 10,000 nominations, receive an official Minister for Thirst stubby holder.

“Then there’s the glory, the honour and the mega bragging rights,” says T20 Group Creative Director, Andrew Panozzo.

Entries close on March 29 and can be made via Ministerial candidates are then shortlisted and the thirsty public are invited to vote for their official Minister for Thirst.



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