‘This campaign aims to capture the essence of fatherhood’: Rebel spotlights dads’ role in community sports
Rebel Sport has launched a Father’s Day campaign via The General Store that follows the journey of dads supporting their children through the ups and downs of sports.
The hero film showcases a father and soccer coach delivering an inspirational locker room speech to his daughter’s team before they head out to the field.
The General Store chief creative officer Marcus Tesoriero said this campaign is an opportunity to thank dads for their relentless support and to recognise the huge impact they have on their children’s lives.
