Dr Mumbo

This endorsment brought to you by… the journos

So is there any journalist in Australia who isn’t currently endorsing a product, organisation or PR agency?

You might think that the PR-journo relationship is one of arms-length independence. Or you might not, based on the journo-love to be found.  

Staking a claim to be champion of the discipline is James Livesley, editor of B&T Today – a fine online publication (and Dr Mumbo’s beloved former employer) but one not previously known for its holiday destination expertise. Although it looks like that’s all about to change. In yesterday’s edition of B&T Today, Livesley tells his readers: “As a hard working media and marketing professional, and with the summer holidays fast approaching we thought you might want some help planning your Christmas break.”

For those who are interested, James recommends Macau –  “Food, historical attractions, thrill-seeking adventures and beachside relaxation”; Miami – “It’s not a plastic surgeon’s showroom nor a pornstar convention. It’s classic Miami beach”; Fiji – “Ahoy!” and Queensland “It’s not all daquiris and sunset strolls”. Helpfully there’s even a link to where you can read more in an advertiser-funded newsletter.

And once you’ve decided where to take your summer holiday, there are plenty of jouranlists who can help you decide which PR agency to hire, should the urge take you.

Over Five Star PR there’s a beautiful friendship with Jenny Burns, editor of AFTA Traveller Magazine. She says: “Five Star PR delivers excellence. Managing Director Nicole Lenoir-Jourdan has been in the travel industry for over 15 years. Five Star PR is successful in the travel industry because of their boutique nature, their never say die but friendly attitude, and their excellent contacts.  I would have no hesitation in recommending them as one of the best PR companies specializing in travel for the Australian market.”

Which is a hearty endorsement indeed. And a view shared by Travel journo Tim “the Yowie Man”, who adds: “If I needed a travel destination to be promoted, I’d go straight to Five Star PR.”

And Brad Crouch, travel editor of the Sunday Mail in Adelaide contributes: “Whether it be a press release, a media conference or a full-blown international familiarisation, in my experience they have been both friendly and faultless which in turn gives me great confidence when dealing with them.”

At Magnum PR it’s just as lovely. Kasey McDonald, beauty editor of Who Magazine says: “The team at Magnum PR always look after me above and beyond the call of duty and in turn, I love supporting their fabulous clients.”

While Sharon Goldstein, beauty editor of OK! Magazine: ” The Magnum PR team are always extremely proactive with keeping me in the loop of what’s new as well as being at the ready to assist me with any kind of random request. Thanks ladies!” No, no. Thank you, Sharon.

The male journos love Magnum too.Russell Gould, former Sports Editor of mX says: “Thanks to Magnum PR I have been able to fill the pages of my paper with awesome stories and photos detailing some of the most adrenalin-filled adventures on the planet. ”

And Arthur Stanley, sports news editor of The Daily Telegraph opines: “It is a pleasure to work with Magnum PR and the steady stream of story ideas we have had from you this year has truly been valuable. I was delighted to hear of your recent Golden Target Award. It was well-deserved recognition for your company and the great job you do, both for your clients and for journalists.”

Polkadot PR is another smash hit with the hacks.

Among the many comments on the agency website, Shonagh Walker, Contributing Beauty Director – Good Health and Medicine says: “I love working with the team at Polkadot PR. I find that every request is met efficiently and I always receive the latest information on product launches, complete with every detail in place – price, press release, on sale date and any extras that I may need. Polkadot PR is a breath of fresh air in what can often be a somewhat stale industry.”

Adds the Tele’s Byron Kaye: “I have worked with the Polkadot PR team for some time now, and always found them highly professional. They come to me with solid story leads, have arranged experts for comment at short notice and are quick to respond to questions.”

Nic McClure, executive producer,of Nova’s  Merrick & Rosso show says: “Polkadot PR understands our target demographic and only brings to the table ideas specifically for our audience, which makes the process professional, time saving and always a win-win situation for their clients, and our goals for the show. I am ALWAYS pleased with the results.”

Joanna Hall, co-editor of Ultimate Travel magazine even uses exclamation marks. “I have been working with Dionne Moskow and the Polkadot PR team for several years. Dionne and her team do whatever it takes to get the job done; as a journalist, this makes my life, and getting good stories into print, much easier!’

And Sarah Tarca, beauty editor, of Girlfriend magazine also bestows an exclamation mark on Polkadot: “The team are passionate without being pushy (an important distinction!) and have always been a pleasure to deal with.”

Who on earth said that journalists are always negative?


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