‘This is a significant partnership for the advertising sector’: SBS teams with IMAA for inclusion training
SBS and the Independent Media Agencies of Australia have entered into a partnership which offer up SBS’s deep library of inclusion training to over 175 Australian agencies represented by the industry body.
Under the partnership, SBS will become the official diversity and inclusion partner of the IMAA.

“This is a significant partnership for the advertising sector,” said Jane Palfreyman, SBS chief marketing and commercial officer.