‘Whip your t*ts out people!’: Nala launches unapologetic ‘Sorry To Offend You’ campaign for new maternity collection
Intimates brand, Nala, is empowering Australian mothers to publicly breastfeed with confidence via a new campaign for its new maternity wear collection.
Launched on Thursday, the ‘Sorry To Offend You’ platform tackles the social stigmas surrounding public breastfeeding, while celebrating motherhood. Playing across billboards in Melbourne’s busiest streets, the creative features new mum, model and TV personality, Simone Holztnagel and her daughter, Gia.
The new collection, Nala Maternity, was designed to give mums comfort and the courage to overcome boundaries “with a bra designed to be proudly displayed”.
“I’m absolutely thrilled to be a part of Nala’s new maternity campaign,” Holztnagel said.
“As a new mum myself, I understand the importance of finding lingerie that combines comfort, support, and style.
“Nala’s collection truly resonates with me because it celebrates the beauty of motherhood while ensuring that new mums feel confident and empowered.
“I’m excited to share this journey with other mums and show that you don’t have to compromise on style or comfort during this incredible time.”
Chloe de Winter, Nala’s co-founder, added: “As a breastfeeding new mum myself, I’m incredibly proud to introduce our latest maternity collection at Nala.”
“We’ve poured our hearts into creating bras that not only offer unparalleled support, exemplary comfort and practicality but also make mums feel confident and beautiful. This collection is a celebration of motherhood, designed with the unique needs of new parents in mind.”
In regards to the campaign, de Winter said it is “bold” and “fierce” work, with a message that is sure to strike a chord with parents globally.
“And what can I say about this campaign. I’ve whipped out my boobs in so many places these past few months. When my baby needs to eat, he needs to eat,” de Winter stated.
“Women should never feel ashamed to breastfeed. To showcase this through such a fierce and bold campaign is a really proud moment for me. I know the message will resonate with so many parents all over the world.
“Whip your tits out people! Those are some magical things.”
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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Chloe De Winter
Nala
Nala Maternity
Simine Holztnagel
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