‘Whip your t*ts out people!’: Nala launches unapologetic ‘Sorry To Offend You’ campaign for new maternity collection

Intimates brand, Nala, is empowering Australian mothers to publicly breastfeed with confidence via a new campaign for its new maternity wear collection.

Launched on Thursday, the ‘Sorry To Offend You’ platform tackles the social stigmas surrounding public breastfeeding, while celebrating motherhood. Playing across billboards in Melbourne’s busiest streets, the creative features new mum, model and TV personality, Simone Holztnagel and her daughter, Gia.

The new collection, Nala Maternity, was designed to give mums comfort and the courage to overcome boundaries “with a bra designed to be proudly displayed”.