This Is Flow wins media for Riverina Dairy and Liquefy Health

Jimmy Hyett’s independent media agency This Is Flow has added two new clients to its roster, winning the media accounts for Riverina Dairy and Liquefy Health.

Both accounts were landed without a competitive pitch, and billings across the pair are set to exceed $3 million.

Riverina Dairy is an Albury-based, award-winning dairy. Marketing manager Karen Prebble said: “We needed an agency that could think differently to help us bring a new consumer brand to the market.

“With solid media strategy experience and being well connected, Flow have cleverly leveraged their buying power to exceed our expectations. This is an agency with a fresh approach, while being lean and agile, which has meant there’s more budget for media placement.”

Liquefy Health produces health producing including SUP- innovative supplements and Go Natural snack range. Its account was previously with Wavemaker.

Liquefy Health general manager and co founder, Alyse Berriman, said: “Liquefy has always been about thinking like a start-up, acting like an empire, and Flow was really able to deliver on what that means for us.

“Jimmy and the team are able to think outside the box and deliver results, but the real difference for us is the service level Flow delivers. They truly seek to understand your business and tailor a media and service approach to suit, which for us was all about being innovative, agile and creative.

“Liquefy has big things ahead of us and we are excited for Flow to be a part of making that happen.”

This Is Flow CEO Hyett, added: “Fresh thinking is baked well into our Positive Impact Planning, and it’s no surprise that this approach aligns perfectly with these leading brands that encapsulate the same energy and passion to innovate.

“Riverina and Liquefy have created amazing products with so much personality, so it makes our job easier helping them stand out in such a competitive shopping landscape. But with their innovation mixed with our fresh thinking (and plenty of taste testing), we’re excited to bring these brands to life across the country.”

Riverina Dairy and Liquefy Health join other 2021 account wins for This Is Flow including MDC Partners, Coors Australia and 1800-GOT-JUNK.


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