This Is Flow wins media pitch for children’s audio brand
Children’s audio brand, Yoto, has appointed independent media agency, This Is Flow, to spearhead its launch into the Australian market following a competitive pitch.
This Is Flow won the pitch by demonstrating a comprehensive understanding of Australian parents, uncovering new audience opportunities and media spaces, and presenting a strategy combining immediate impact with a long-term vision for the brand’s local growth.
The agency will handle all media strategy, planning, and buying – excluding paid search and social which are managed by Yoto’s global team, headquartered in the UK.
