Vinnies NSW unveils new visual identity via Houston Group

December 4, 2024 9:55

Vinnies NSW has unveiled a new brand strategy and visual identity for its retail network, designed to connect with more audiences and raise brand awareness, via Houston Group.

Marking a new chapter for the non-for-profit, Houston Group was tasked with amplifying the positive impact of the work Vinnies does, so it developed a strategy built around the simple yet powerful truth: Vinnies transforms unneeded clothing and goods into much needed support for society’s most vulnerable.

“What a privilege to work on such an important and iconic brand that is truly about everyday people doing good, and helping each other out. Having the opportunity to modernise and adapt the Vinnies Shops brand is all part of that too, and I couldn’t be prouder of the work we’ve been able to develop together,” said Stuart O’Brien, founder and CEO of Houston Group.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.