‘This is going to be a very big deal’: Zuckerberg steps out AI advertising plan after delivering massive Q2 results
Meta has seen its advertising revenue skyrocket as Zuckerberg points to the company’s future in artificial intelligence.
The social media company reported second-quarter revenue growth of 22%, to US$39.1 billion (A$60.2b), with advertising revenue also up 22%, to hit US$38.3 billion (A$59b). This compares well to Google’s 11% advertising revenue jump, as reported last week by parent company Alphabet.
Net income for Meta jumped a staggering 73% to US$13.47 billion (A$20.74b), while total ad impressions increased by 10%, as did the average price per ad.
Keep your mitts off the creative Zuck
Make sure your creative is better than an AI, then you’ll have nothing to worry about. But, most creatives out there SHOULD be worried.