‘My brand was built on being relatable’: How authenticity and vulnerability helped Laura Henshaw achieve success

CEO and co-founder of health and fitness app Kic, Laura Henshaw, has been redefining brand building through authenticity and vulnerability.

Speaking on a new episode of Mumbrella’s one-on-one podcast, the wellness influencer discussed the success of the business that she co-founded with Steph Claire Smith and her own brand, including her recent miniseries, ‘Do I Want Kids’, a podcast for people grappling with the decision of parenthood.

Henshaw has candidly discussed her anxieties about having children previously, which sparked a flood of supportive messages from her followers. This overwhelming response motivated her to create the seven-episode series featuring a range of guests, from parenthood mentors and child-free advocates to career-driven professionals, stay-at-home mums, medical specialists, and even her husband, Dalton.