‘My brand was built on being relatable’: How authenticity and vulnerability helped Laura Henshaw achieve success
CEO and co-founder of health and fitness app Kic, Laura Henshaw, has been redefining brand building through authenticity and vulnerability.
Speaking on a new episode of Mumbrella’s one-on-one podcast, the wellness influencer discussed the success of the business that she co-founded with Steph Claire Smith and her own brand, including her recent miniseries, ‘Do I Want Kids’, a podcast for people grappling with the decision of parenthood.
Henshaw has candidly discussed her anxieties about having children previously, which sparked a flood of supportive messages from her followers. This overwhelming response motivated her to create the seven-episode series featuring a range of guests, from parenthood mentors and child-free advocates to career-driven professionals, stay-at-home mums, medical specialists, and even her husband, Dalton.
The debut episode became her most downloaded episode in a single day.
“I think the reason for [the success of the podcast] was because people were on the journey the whole time. When we were bringing it to life, we spoke to over a thousand people. I was just the voice of it,” Henshaw told host Neil Griffiths.
Henshaw also explored the advantages of remaining genuine to herself and her followers.
“I’m so grateful that my personal brand has grown by connecting with people through vulnerability and being myself,” she said.
“I’ve had social media now for more than ten years, and any time I have diverted from who I am and my truth, my social audience hasn’t grown, and things haven’t worked as well as they did before.”
Highlighting both the challenges and potential of social media, Henshaw added: “Social media can be a very hard place; there’s a lot of toxicity that can come from it, but there’s also some magic to it if you follow the right people that make you feel good.
“My brand has been built on being relatable and just being myself.”
Listen to the full episode here.
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