‘This one will really resonate with customers’: Flight Centre embraces new global tagline

Legendary Australian travel company, Flight Centre, has adopted a new global tagline, ‘Your Centre for Travel’.

Undertaken as a part of the business’s brand modernisation strategy, ‘Your Centre for Travel’ was developed to capture Flight Centre’s full-service capabilities as a travel and holiday provider.

“When people think travel, we want them thinking Flight Centre,” said Andrew Stark, global managing director at Flight Centre.