Thredbo Resort wants you to ‘Unleash Your Inner Wild’ in latest campaign

Thredbo Resort has released a new brand campaign to entice all adventurers to explore the mountainous area during the summer months.

The ‘Unleash Your Inner Wild’ platform showcases the types of exploration visitors can undertake at Thredbo. The visuals were designed to make the activities approachable to ensure that it appeals to a broad audience.

“Focusing on how it feels to be in the mountains, the campaign’s contrast between ‘taking it in’ and ‘letting it out’ encapsulates the balance of adrenaline-spiking thrills and nature-inspired moments of chill that can be found in Thredbo,” said Richie Carroll, Thredbo brand and marketing manager.

“From shouting at the top of your lungs from Australia’s rooftop, leapfrogging from one granite boulder to another or stopping to smell the wildflowers, ‘Unleash Your Inner Wild’ evokes a real sense of exploration, youth and curiosity.”

The integrated platform officially launches on Friday, October 25, across social media, digital media, TV broadcasting, print media, cinema advertising and Spotify.

‘Unleash Your Inner Wild’ will play in market “in the lead-up to and throughout Thredbo’s 2024/25 summer season”.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

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topics Richie Carroll Thredbo Thredbo Resort

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