Thredbo Resort wants you to ‘Unleash Your Inner Wild’ in latest campaign

Thredbo Resort has released a new brand campaign to entice all adventurers to explore the mountainous area during the summer months.

The ‘Unleash Your Inner Wild’ platform showcases the types of exploration visitors can undertake at Thredbo. The visuals were designed to make the activities approachable to ensure that it appeals to a broad audience.

“Focusing on how it feels to be in the mountains, the campaign’s contrast between ‘taking it in’ and ‘letting it out’ encapsulates the balance of adrenaline-spiking thrills and nature-inspired moments of chill that can be found in Thredbo,” said Richie Carroll, Thredbo brand and marketing manager.